The Impossible Rondo

As the G.O.A.T was set to enter the World Cup stage for the final time, we released The Impossible Rondo to fans – a celebration of Lionel Messi’s World Cup career over the years.

Combining real footage of the Argentinian forward from 2006, 2010, 2014 and 2018, we made the impossible, possible with a one-of-a-kind Messi vs Messi rondo warm up. Created using the latest in artificial intelligence and VFX, the film showcased the last 18 years of the world’s greatest player, celebrating his achievements in an unexpected way.  

Complete with his haircuts, Argentina shirts and adidas boots across the previous five tournaments, historical and present-day footage of Messi was used to produce the different, de-aged versions of him. This was then applied to body doubles to allow the ‘impossible’ warm-up to come to life. 

This film had ZERO paid media against it and was the brands top viewed piece of content ever.